The authors in front of a brick wall, with "Progressive Delivery" in them

Posts

Engineering Built It. Now You Drive It.

Progressive Delivery decouples deployment from release. In a traditional model, these happen at the exact same time. Bang. In Progressive Delivery, they are separated by hours, days, or weeks. This separation is where your power lives.

AI kicked my SaaS

the Human Connection Moat For thirty years, the “build versus buy” debate was the persistent game of tetherball in the CTO’s office. It was a rational, if often heated, accounting exercise. On one side: the allure of ultimate control—software tailored perfectly to your unique business logic, free from the constraints of a vendor’s roadmap. On the other: the pragmatic realization that recreating wheels is a waste of…

Dampening the Jerk: Why AI-Powered e13n is good for UX

For years, we’ve heard the goal of “moving fast.” But speed without control isn’t progress, it’s a hazard. As we enter the era of AI-augmented development, the throttle is wide open. The question is: do you have the suspension system to handle it?

How to Sunset a Feature (and Keep Your Users)

When we talk to teams about Progressive Delivery they are often most interested in learning how they can move faster without introducing technological jerk for their users. They want to innovate, but realize they also want to build the right thing for the right people at the right time.  We love this.  However it’s also worth mentioning there is an upside down world to product delivery. Though…

Navigating the Tech Jerks of 2025: A Snapshot of Acceleration in Action

We’ve always been fascinated by the concept of the “tech jerk”—that sudden, often uncomfortable change in the acceleration of a product or service that disrupts the user’s experience. Borrowed from physics, where jerk describes a change in acceleration (think of a lurching elevator or a car braking too hard), the term perfectly captures how poorly managed technological change can leave users feeling disoriented, frustrated, or even abandoned.…

The Progressive Delivery Manifesto

One of the interesting problems of being immersed in something for years is that it feels really obvious to you. The curse of knowledge is real. So we were really excited to give a talk at IT Revolution’s conference, the Enterprise Technology Leadership Summit. It gave us a chance to lay out our vision of what Progressive Delivery is, and what it may be in the future.…

Alone or Lonely?

When we’re making software, it’s easy to have our hearts and minds focused on The Next Thing, the new hardware that will support it, the rate of adoption. But it’s worth remembering that you may have devoted customers who are not going to install your new things right away. They’re worth listening to.

Why Progressive Delivery Demands a Frictionless Developer Experience

We’re deeply invested in the future of software development, specifically how we can deliver exceptional value to users while minimizing risk. That’s why we’re excited about Dr. Nicole Forsgren and Abi Noda’s new book, Frictionless: How to Outpace Your Competition in the AI Era.

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