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You already know Progressive Delivery. You just didn’t call it that.
Progressive Delivery is not brand new. The pattern is older than software. What is new is that software teams need to find a way to do this while operating at faster and faster rates of production.
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Engineering Built It. Now You Drive It.
Progressive Delivery decouples deployment from release. In a traditional model, these happen at the exact same time. Bang. In Progressive Delivery, they are separated by hours, days, or weeks. This separation is where your power lives.
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Navigating the Tech Jerks of 2025: A Snapshot of Acceleration in Action
We’ve always been fascinated by the concept of the “tech jerk”—that sudden, often uncomfortable change in the acceleration of a product or service that disrupts the user’s experience. Borrowed from physics, where jerk describes a change in acceleration (think of a lurching elevator or a car braking too hard), the term perfectly captures how poorly…
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Why Progressive Delivery Demands a Frictionless Developer Experience
We’re deeply invested in the future of software development, specifically how we can deliver exceptional value to users while minimizing risk. That’s why we’re excited about Dr. Nicole Forsgren and Abi Noda’s new book, Frictionless: How to Outpace Your Competition in the AI Era.




