The authors in front of a brick wall, with "Progressive Delivery" in them

Posts

How to Sunset a Feature (and Keep Your Users)

When we talk to teams about Progressive Delivery they are often most interested in learning how they can move faster without introducing technological jerk for their users. They want to innovate, but realize they also want to build the right thing for the right people at the right time.  We love this.  However it’s also worth mentioning there is an upside down world to product delivery. Though…

Navigating the Tech Jerks of 2025: A Snapshot of Acceleration in Action

We’ve always been fascinated by the concept of the “tech jerk”—that sudden, often uncomfortable change in the acceleration of a product or service that disrupts the user’s experience. Borrowed from physics, where jerk describes a change in acceleration (think of a lurching elevator or a car braking too hard), the term perfectly captures how poorly managed technological change can leave users feeling disoriented, frustrated, or even abandoned.…

The Progressive Delivery Manifesto

One of the interesting problems of being immersed in something for years is that it feels really obvious to you. The curse of knowledge is real. So we were really excited to give a talk at IT Revolution’s conference, the Enterprise Technology Leadership Summit. It gave us a chance to lay out our vision of what Progressive Delivery is, and what it may be in the future.…

Alone or Lonely?

When we’re making software, it’s easy to have our hearts and minds focused on The Next Thing, the new hardware that will support it, the rate of adoption. But it’s worth remembering that you may have devoted customers who are not going to install your new things right away. They’re worth listening to.

Why Progressive Delivery Demands a Frictionless Developer Experience

We’re deeply invested in the future of software development, specifically how we can deliver exceptional value to users while minimizing risk. That’s why we’re excited about Dr. Nicole Forsgren and Abi Noda’s new book, Frictionless: How to Outpace Your Competition in the AI Era.

Customization Complications

On the surface, letting people have all the customizations anyone has ever asked for seems like a great way to get alignment with what they want. They’ll just use the things they need! And maybe they want something they haven’t thought to ask for.

But that’s just the first thought, because the more options a piece of software has, the more work it takes to understand it,…

Progressive Delivery on AgileLnL

The following is a transcript from the video. The transcript has been edited for easier reading and organization. Mark (Host): Okay, well thank you everybody for coming today. This is going to be very exciting. Adam is here; he’s going to be talking about progressive delivery. Adam’s worked with a number of startups and also worked at GitHub, and he can tell you more of the things…

Vote in the DevOps Dozen!

It’s beeeeeeeen ONE WEEK since our BOOK RELEASE. (Did I give you an earworm? Please join me in my suffering) We have been nominated as a finalist in the DevOps Dozen competition, along with a strong slate of other new books. We hope you’ll vote here on the book that you’ve gotten the most value from or even the one you’re most excited to read, and we…

Launch Day!

Progressive Delivery is a book that released today, but it’s us catching the wild yeasts of the last few years and cultivating them into wine and sourdough. We don’t know exactly how it will turn out, but we truly believe that our principles are correct, and that this is the way that software is moving, and must continue to move. We are the ones who wrote it…

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